Wallpaper or printing

Custom wallpaper or direct wall printing: which should you choose?

You already have your visual: a photo, a landscape, a pattern. What is left is deciding how it gets onto the wall. Here is an honest answer, including the cases where we are not the right solution.

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The same living room after wall printing: golden jungle panorama, no seams

Before

After

The answer in three lines

01
Wallpaper is right when you want to cover the whole wall, floor to ceiling, or be able to remove it one day.
02
Direct printing is right when you want a seamless, durable result on a wall that is here to stay.
03
On raw price per m², wallpaper wins. On everything else, direct printing.

The honest answer

When wallpaper is still the right choice.

Our machine prints directly onto the wall, but it needs a technical zone: about 23 cm at the top and bottom of the wall cannot be printed, and sometimes a strip on the left or right depending on the room layout. A design that has to run floor to ceiling, corner to corner, is therefore a job for wallpaper.

Choose wallpaper if

You want to cover the entire wall, floor to ceiling
You rent, or want to be able to remove it one day
Price per m² is your first criterion
You want the same pattern repeated identically on several walls

Choose direct printing if

You want a design with no seams or visible strips
The wall is here to stay: it is your home, for the long term
The motif is cut out: only the elements are printed, the paint stays visible around them
You want to be able to change the design until the day of printing
The wall has a light texture, or sockets and switches to work around

Technical zone: ≈ 23 cm top and bottom · side strip depending on layout

Full comparison

This is not wallpaper.
It is a wall artwork.

Custom wallpaper

WallPrint direct printing

Origin

Your file, factory-printed on strips

Your file — or an exclusive creation — printed in your home

Installation

Glue, joins, visible one-metre strips

UV printing directly onto your wall, no seams

All-in price per m²

About ₪150: ₪250 per 5 m × 1 m roll, plus ₪500 to hang each roll

₪1,200 for the first m², decreasing after; travel and setup included

Wall not perfectly smooth

Every flaw shows through the paper; filling and sanding needed

A light texture is fine; feasibility checked before we come

Humidity

Strips lift at the joins, the paper buckles

Cured UV ink, washable; humid rooms assessed case by case

Wall coverage

Floor to ceiling, corner to corner

Technical zone of about 23 cm at the top and bottom, not printable

Changing the design

Fixed at order: any change means a new print run

Editable until the day of printing

Lifespan

Peels, yellows, marks

Stable over time, maintenance-free

The wall is no longer decorated. It becomes a signature.

The real price per m²

Wallpaper is cheaper. Here is by how much.

Custom wallpaper, hung

5 m × 1 m roll: ₪250
Hanging: ₪500 per roll
That is ₪750 for 5 m²

≈ ₪150 / m²

Prices observed at custom wallpaper shops in Israel. Wall preparation not included.

Direct printing on the wall

First m²: ₪1,200
Following m²: decreasing rate
Finished example: 2.5 m² of superheroes in Hadera, ₪1,900

from ₪1,200

Travel, setup, printing and cleaning included. Exclusive creation quoted separately.

What you buy on top: a seamless wall that does not peel, that you can wash, and the freedom to change your mind until the morning of printing. What you do not buy: full floor-to-ceiling coverage.

You already have your visual

A photo, a landscape, a pattern: we prepare it for the wall.

Send the file as it is. We check its resolution, adapt it to the exact dimensions of the wall and prepare the colours for UV ink. If the image is too small, we tell you — and rework it when we can.

Changing a detail the day before? The file is updated, and so is the print. With wallpaper, that detail has already been printed at the factory.

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What we take care of